THE PROBLEM

Money and financial issues are the leading causes of anxiety for most of us. This financial stress is among the leading causes of divorce, addiction, obesity and depression.

Ask anyone the key to good physical health, and you’re likely to get a correct answer: don’t overeat, choose healthy foods and exercise regularly. The path to good physical health is not a mystery, but we have a hard time following it.

Good financial health works the same way. We generally know what to do – spend less than we earn, save for a rainy day, and make non-emotional investment decisions – but have a hard time doing it.

Why?

Short-term Thinking

The belief that you can make an impulsive choice today and make it up with more-responsible decisions tomorrow.

Herd Mentality

The tendency for individuals to mimic the actions of a larger group, regardless of whether they would make the same choice individually.

Gambler’s Fallacy

The thought that, if something happens more frequently than normal during some period, it will happen less frequently in the future

Illusion of Control

The tendency for people to overestimate their ability to influence or predict the outcome of events

THE SOLUTION

TAKE THE PROFILE

Take the PoundWise profile to learn more about your financial personality and tendencies

CONNECT ACCOUNTS

Connect your financial accounts to see your opportunities to be a better saver and investor

CHECK YOUR PROGRESS

Check your progress over time to stay on track

GAIN BETTER INSIGHT

Receive valuable coaching to learn how your personality affects your financial decision making

OUR TEAM

Ryan Kruger, CFA

CEO
  • FinTech Veteran
  • Investment Portfolio Manager
  • London Business School
  • Carnegie Mellon

Kevin Shaw

CTO
  • Technology Expert
  • Predictive Analytics Solution Architect
  • Stanford University
  • University of Maryland

Clinton Brownley, PhD

Chief Data Scientist
  • Decision Analysis Guru
  • Statistical Modeling Solution Architect
  • American University
  • Carnegie Mellon

TAKE PROFILE

Want to learn about your financial personality?

NEWSLETTER SUBSCRIPTION

Join our mailing list to receive PoundWise updates and valuable behavioural finance insights