This is where PoundWise comes in


“The investor’s chief problem – and even his worst enemy – is likely to be himself.”

Benjamin Graham

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83% of Advisers

83% of financial advisers say that managing client emotions is critical to their business success.

7% of Individuals

Only 7% of investors, however, believe emotions about money impede their ability to reach their financial goals.

PoundWise makes the issue personal. Using data analytics, we help you to make your clients aware of how their personal decisions and affect their financial outcomes. With PoundWise, advisors can provide personalized behavioral insights to their clients, rather than rather than explaining them as tendencies or generalities.

These insights have helped individuals to:

  • Choose healthier food options
  • Obey traffic laws
  • Use less electricity at home

PoundWise brings this same clarity and behavior change to personal financial management.